Autumn in Salem is a spectacle like no other. As the leaves glow like fire, the city becomes a hub of excitement, drawing in visitors from around the world. The charm of Salem's historic streets and spooky lore makes it an alluring destination, but with that comes the insanity of long lines, crowded attractions, and swarms of rude tourists. If you're planning a trip, it's essential to prepare ahead of time and, above all, remember to be kind to the hardworking locals who keep the magic alive.
While many travel guides offer tips for navigating Salem, nothing beats getting advice from a true local. I've seen the best and worst of the city's fall (fondly called āSeptoberā) rush, and Iām here to share the kind of insider knowledge that only comes from years of living (and running a local business) through it.
Let meĀ help you make the most of your Salem experience (hot tip: fall weekdays are MUCH less busy than weekends). In this list, I highlight some must-see attractions but also the lesser-known locales that often get overlooked in mainstream guides. So, grab your walking shoes (seriously, please donāt try to navigate the city by car), and letās dive into the best of autumn in Witch City!
ShoppingĀ šļø
As someone drawn to the darker side of life, Salem's Die With Your Boots On and Hive and Forge are two of my favorite local spots. Die With Your Boots On offers dark, edgy fashion that perfectly complements Salem's spooky vibe. Just steps away, Hive and Forge offers unique artisan creations, from eerie decor to alternative jewelry, and locally sourced and crafted herbal concoctions. Both stores are essential stops for adding a touch of witchiness to your Salem adventure.
Other faves:
- Vampfangs
- Diehl Marcus & Co
- The Ossuary
- Wolf Moon Shop
- Nocturne
- Black VeilĀ
- Emporium 32
- Covenās Cottage
- Hauswitch
- Ghost Box at PEM
Toursš¶āāļøāā”ļø
For a deep dive into Salemās dark history, Satanic Salem Walking Tours and Spellbound Tours are top choices. Satanic Salem offers a unique perspective, focusing on the cityās misunderstood past and connections to Satanism, all through a lens of enlightenment and education. Spellbound Tours, on the other hand, explores the haunted and macabre, with chilling stories of witchcraft, ghosts, and the paranormal. Both tours offer an unforgettable Salem experience.
Other faves:
HistoricĀ š
Salemās Ropes Mansion Garden and Witch House are iconic landmarks steeped in history. The garden behind the Ropes Mansion (one of New England's most significant and thoroughly documented historic houses) is a serene oasis, filled with beautiful blooms and perfect for a peaceful stroll amidst the fall foliage. Just a short walk away, the Witch House offers a fascinating glimpse into 17th-century life and the townās troubled past.
Other faves:
Museums / AttractionsĀ šØ
The Peabody Essex Museum is a cultural treasure in Salem, housing an incredible collection of art, maritime artifacts, and global exhibits that celebrate creativity and history. The current āConjuring the Spirit World: Art, Magic, and Mediumsā exhibit is to DIE for!Ā š Across the city, The Salem Willows offers a nostalgic escape with its old-fashioned arcade, seaside views, and classic New England charm. Whether you're exploring world-class art or enjoying cotton candy by the ocean, both spots provide enjoyable experiences for the whole family.
Other faves:
- Salem Torture Museum
- Count Orlokās
- Salem Witch Board Museum
- Pioneer Village
- Real Pirates museum
- Satanic Temple
- Salem Art Gallery
- International Monster Museum
- BitBar
FoodĀ š
Koto and Mercy Tavern are two of my favorite spots in Salemās vibrant dining and live music scene. Koto blends Japanese cuisine with a lively atmosphere, offering sushi, ramen, and an expansive bar menu. Mercy Tavern provides a cozy, eclectic vibe with a menu focused on comfort food (get the burger - meat or veggie - trust me!) and craft cocktails. Both places are perfect for an entertaining night out in Salem, whether you're craving sushi or seeking a relaxed, welcoming pub atmosphere.
Other faves:
- Ledger
- Gulu Gulu Cafe
- Flying Saucer Pizza
- Bambolina
- Spitfire Tacos
- Sea Level Oyster Bar
- Turnerās Seafood
- Redās Sandwich shop
- Ugly Mug
- Adriatic
DrinksĀ š¹
Tiki Hut Boats and The Lobster Shanty offer quintessentially unique Salem adult beverage experiences. Tiki Hut Boats lets you cruise Salemās historic waterfront on a floating tiki bar run by beloved local couple, Captain Scott and First-Mate Karen (and fur babies Margo & Greta!), combining tropical vibes with stunning views. After your ride, head to the Lobster Shanty for a relaxed atmosphere with a beautiful outdoor patio and an impressive drink menu. Known for its creative (and strong!) cocktails, craft beers, and surly servers, it's the perfect spot to unwind with a drink in hand after a day of exploring Salem.
Other faves:
